Pensacola-based branding firm idgroup is preparing to award a brand makeover to one Pensacola-area non-profit as part of the firm’s sixth annual “Brand on Us,” a rebranding initiative that provides more than $150,000 in branding and marketing services.
This year, the process has a new twist, according to idgroup. Applicants can present their case for either a complete brand makeover or a “High Impact Campaign” to support a specific brand development initiative.
“Through the years, we’ve realized that not every organization that has applied for Brand on Us needed a new logo or new website, so this year we’re offering a couple of options and will look at what will best serve the needs of the 2018 winner,” said Lindsey Braxton Shook, Director of Operations at idgroup. “If it makes sense to create a more targeted campaign rather than doing a complete rebrand, we’ll take that into consideration.”
Autism Pensacola was the recipient of the 2016 Brand on Us initiative. (idgroup/Special to The Pulse)
This year’s finalists include Achieve Escambia, Ballet Pensacola, the Escambia County Medical Society, the Pensacola Mess Hall, Milk and Honey Outreach Ministries, the Pensacola Little Theatre, the Pensacola Opera, Pensacola United Methodist Community Ministries, Santa Rosa Education Foundation, and The Global Corner.
Community partners from all areas of branding and marketing join forces with idgroup for the initiative, designed to give a deserving non-profit a comprehensive brand makeover or a boost for promoting their brand. During a seven-month engagement process, the selected organization will receive over $150,000 in idgroup and partner services. Since its inception in 2013, Brand on Us has impacted area non-profits to the tune more than $650,000.
Past winners of the Brand on Us initiative include Pensacola Humane Society, Chain Reaction, Pensacola Sports, Autism Pensacola, and Martha’s Vineyard: The Family House.
Susan Byram, President and CEO of 2016 recipient Autism Pensacola, says the Brand on Us process elevated their presence within the community. “We are now empowered to share with our audiences in a clearer, more professional manner. We’ve seen a significant increase in contacts from the community across all platforms—website, social media and phone calls.”
Votes for eligible organizations that have applied for the Brand on Us can be cast here. Voting ends on November 22nd and counts for 20% of their total score.