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A Pensacola non-profit organization that has provided free lodging, meals, and other assistance to families dealing with a loved one’s healthcare crisis launched its new rebranding this month.

Martha’s Vineyard: The Family House, officially launched this week as the organization gears up for a capital campaign aimed at raising funds for a brand-new facility in Pensacola.

The winner of Pensacola-based branding firm idgroup’s annual Brand on Us Initiative, Martha’s Vineyard received a $150,000 brand makeover by idgroup and other community and business partners.

A large part of the materials produced from the initiative were tied to the launch of a capital campaign to raise awareness of the organization and its mission, and to generate funding for a brand-new housing facility.

“Since 2009, we’ve served over 880 families; provided over 28,200 meals; 7,700 loads of laundry across almost 15,000 nights of lodging,” said Marty Tackett, Founder and Executive Director. “While that may seem like a lot, it only represents about 1% of total visiting-patients, and only 10% of those who need help.”

Marty Tackett, Founder and Executive Director of Martha’s VIneyard. (Special to The Pulse)

Currently, the organization operates out of a small 3-bedroom house in the heart of Pensacola. With the launch of the capital campaign, the non-profit hopes to raise enough money to build a brand-new, state of the art 15-18 bedroom facility in 2020 to serve the growing number of families affected by healthcare crises in the area.

“We have three hospitals in the area,” says John Hutchinson, Board Member, “and there’s a rising need for a service like this that offers individuals with loved ones in critical care, emergent or physical therapy, the peace of mind of having a place to stay, eat and rest without adding to a stressful emotional or financial situation.”

To find out more about the capital campaign, or to get involved through volunteering or donating, visit VineyardFamilyHouse.org or call 850-469-1466.

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