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From breweries to restaurants, from old-school handcrafted goods to cutting-edge technology, young people are at the vanguard of entrepreneurship in Pensacola.

A graduate of the University of West Florida, 30-year-old Bri Snellgrove formed Social ICON four years ago during Pensacola’s Startup Weekend. Since then, however, the company has evolved beyond its original focus on social media management. As her list of clients grew, Snellgrove found herself taking on new roles and assembling teams of trusted vendors to meet her clients’ growing needs.

Snellgrove, left, with Social ICON account manager Dominique Epps. (Drew Buchanan/The Pulse)

“I began to look at the overall picture of what Social ICON was and is,” Snellgrove said. “I am a master of moving parts and strategic in the way I move them. What I was doing for clients was much more than marketing. I was helping them build and scale their business in any capacity that I could.”

With that, Snellgrove decided to refocus, rebrand, and relaunch her business.

“I decided to have my own personal Startup Weekend and created my own logo and website in 24 hours,” Snellgrove said. “I stayed up all night and had a really great foundation. For the logo, I knew I wanted a chess piece to be incorporated as my husband and I love playing together, and the strategic element fit what I was trying to accomplish.”

After sending the logo to a few colleagues, one of them replied, “Damn Bri, that’s pretty well played, I like that.” With that, her company’s new tagline — Marketing, Well Played — was born.

Despite Social ICON’s growth, though, the road hasn’t been without a few bumps. Like many female entrepreneurs, Snellgrove is also a mother and wife, constantly balancing work and home.

“Well, I’d be lying if I said it was easy,” Snellgrove said. “I am so incredibly fortunate to live close to family, have a supportive husband and a healthy 2-year-old toddler. I am very blessed. At the end of the day when you’re tired, having food thrown at you, and realize you might be coming down with the stomach flu passed from daycare, I take solace in how I want my daughter to see me as an adult. I want her to see that I didn’t quit because it got hard. That I fought for the business I love.”

In recent months, Social ICON has taken up residence at cowork @nnex, a new 10,000 square foot coworking space in downtown Pensacola. Snellgrove said the move has been “incredible.”

“Since moving in, I’ve built partnerships with other entreprenuers that under any other circumstance never would have happened,” she said. “There is always a positive energy and camaraderie. It’s really going to change the landscape of entrepreneurship in Pensacola.”

Social ICON founder Briana Snellgrove. (Drew Buchanan/The Pulse)

As her business continues to grow and evolve, Snellgrove says she hopes to change the view many have of consulting.

“Consulting is almost a dirty word to some people,” said Snellgrove. “Consultants are seen as unaffordable, for larger business only and the person that comes in tells you that you need to change something and then disappears back to their island vacation. I’m offering strategic consulting for all size businesses and connecting businesses with qualified vendors for projects and goals they want to accomplish. My goal is to form long-lasting business partnerships.”

The company also plans to launch a curriculum designed to help small and medium size businesses understand and use digital marketing on a shoestring budget, she said.

“We have all been there and I want to share that knowledge,” Snellgrove said.

Social ICON is marking its new direction with a rebrand launch party, set for Friday, Jan. 19 at the cowork @nnex. Even as Snellgrove celebrates, though, she’s looking to help others: a professional photographer will be on hand at the party offering headshots — $25 if purchased online or $35 in person — at a big discount over the normal $149 price tag. For more information or to RSVP for the rebrand launch party, visit marketingwellplayed.com.

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