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One of the world’s leading lifestyle hotel brands announced their second hotel development, and it’s right here on the Gulf Coast.

Virgin Hotels, the hotel brand by Virgin Group founder Sir Richard Branson, has announced plans to open and operate a new $55 million hotel in the Warehouse District of New Orleans. Expected to break ground in April 2017 and open its doors in early 2019, Virgin Hotels New Orleans will be developed by Dallas-based Gatehouse Capital.

A rendering of Virgin Hotel New Orleans, which is expected to open in 2019. (Virgin Hotels/Special to The Pulse)

“The Gulf Coast and New Orleans is special and Virgin Hotels has had an eye on the city from the beginning,” said Raul Leal, CEO of Virgin Hotels. “The history, the food, the music, the spirit — they all work together to make it a one-of-a-kind destination for both business and leisure travelers.”

Virgin Hotels New Orleans is situated in the city’s Warehouse District at 550 Baronne Street. The site sits directly next to the Central Business District and is home to a growing number of new restaurants, galleries, and shops. The new-build hotel will feature 225 chambers, the brand’s flagship space, The Commons Club, a rooftop pool and lounge, gym, and dedicated meeting and event spaces.

Virgin Hotel New Orleans will be the second hotel built by Virgin outside Chicago. (Virgin Hotels/Special to The Pulse)

“We’re excited to bring the Virgin experience to the Big Easy because it’s a perfect fit
in terms of our values and our emphasis on creating unique and immersive experiences for our guests,” said Leal.

Gatehouse Capital has chosen RTKL Architects, Mathes Brierre Architects, and Broadmoor Construction to build the hotel. Virgin Hotels’ Vice President of Design Teddy Mayer has also tapped a local design firm to bring an authentic New Orleans flair to the project.

“This is the second Virgin Hotel development within our lifestyle platform, and we hope to announce others in the very near future,” said Marty Collins, CEO of Gatehouse Capital, a development partner in the project.

The new-build hotel will feature 225 chambers, the brand’s flagship space, The Commons Club, a rooftop pool and lounge, gym, and dedicated meeting and event spaces. (Virgin Hotels/Special to The Pulse)

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