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Pensacola International Airport is once again going intergalactic and “welcoming guests from all galaxies” as part of its partnership with Pensacon.

Now in its fourth year, Pensacon bills itself as an “all-inclusive pop culture convention for the fan community,” spanning the genres of comics, anime, sci-fi, horror, gaming and fantasy. In 2016, an estimated 22,000 people attended the convention, and since its inception in 2014, Pensacon has had a direct economic impact of $8.2 million, officials said.

As in recent years, Pensacola’s airport will rebrand as “Pensacola Intergalactic Airport” for the month leading up to Pensacon, which takes place this year from February 17-19. Visitors will see Pensacola Intergalactic Airport logos and signage throughout the terminal, highlighting iconic characters and welcome messages. The goal of the campaign is to create a welcoming and engaging atmosphere for Pensacon guests, celebrities, and the public to increase awareness about the airport as a gateway into Pensacola.

A cosplayer dressed as a Star Wars stormtrooper checks arrivals and departures at Pensacola Intergalactic Airport. (Pensacola International Airport/Special to The Pulse)

“Celebrities, agents and guests love the welcome they receive when arriving at the airport,” says Kat Bishop, marketing director for Pensacon. “They are immersed in the convention experience from the moment they step off the plane. Comic conventions all across the country partner with major airports to promote their cons; however, our airport raises the bar year after year — setting the standard by which others are judged!”

Owned and operated by the City of Pensacola, Pensacola International Airport is the largest airport between New Orleans and Jacksonville. American Airlines, Delta Air Lines, Silver Airways, Southwest Airlines, and United Airlines provide non-stop service to 15 destinations. Pensacola International Airport accommodates more than 1.6 million passengers per year and generates an annual economic impact of over $565 million.

“Pensacon is a huge win for Pensacola and a natural fit for the airport,” says Daniel Flynn, Airport Director. “I look forward to the airport going ‘Intergalactic’ each year and so do our passengers and guests. Our campaign is fun and energetic. And, from the comments we receive, we know the community loves this promotion as does our staff.”

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